You're usually the second or third bid
By the time most homeowners reach you they've already called someone else. Showing up earlier — and looking established when they land on your site — moves you up that list before you've said a word.
All industriesConcrete
Ads for concrete contractors.
Driveways, patios, slabs, stamped work — homeowners search, collect three bids and pick one. The whole game is being one of those three, and being the one whose website makes you look like the safe choice.
The reality
What makes concrete different.
The season is short and everyone's bidding
Every concrete company in the county is chasing the same spring and summer searches, so clicks get expensive at exactly the moment you need the work. Structure is what keeps that affordable.
Not every job is worth the drive
A small sidewalk repair forty minutes out isn't the same job as a stamped patio down the road. Targeting and ad copy can quietly filter for the work you actually want to be doing.
The proof
Straight from the account.
54 qualified concrete leads at $38 each, with a 5.72% click-through rate — well above the industry average.
Concrete site I've built
The approach
What I'd run for you.
Ad groups per job type
Driveways, patios, stamped, slabs and foundations each get their own ad group, so the headline someone sees matches the words they just typed. That match is what lifts click-through.
Negative keywords that save real money
Concrete calculators, DIY mix questions, ready-mix suppliers, job seekers. These look like your searches and never buy. Cutting them is most of the work in a concrete account.
Photo-led landing pages
Concrete sells on finished work. A page built around your job photos converts far better than a list of services ever will — so that's what I build.
Budgets shaped to the pour season
Heavier spend when the weather cooperates, lighter through the off months, so the money follows the demand instead of trickling out evenly all year.
Straight answers
What concrete owners ask me.
How do I know the leads are real jobs and not tire-kickers?
You don't, at first — which is why the account gets watched for the first few weeks. Call tracking shows which keywords produce real conversations and which produce time-wasters, and the bad ones get cut. That pruning is the difference between a campaign that gets cheaper over time and one that doesn't.
Should I advertise in the winter?
Usually at a reduced budget rather than switched off entirely. People plan spring patios in February, and clicks are cheaper then. Going fully dark means rebuilding momentum every spring.
What if I already rank well organically?
Then you're in good shape, and ads become about covering the searches you don't rank for yet. I'll tell you if paid isn't worth it for you — that's a shorter conversation but an honest one.
In their words
Clients don't stay quiet about results.
Swipe to read through them.
Other trades I work with
All industriesReady when you are
Want this running for your concrete business?
Tell me your service area and your budget. I'll give you an honest read on what's possible before you spend anything.