Case study — Roll-off Dumpster Rental
248 calls at $18 each for a dumpster rental company
A roll-off dumpster rental company in northwest Wisconsin went from falling behind its competition to keeping roughly 80% of its fleet rented year-round — on a website and Google Ads campaign built from scratch.
248
phone calls
from the featured campaign period
$18
per call
average cost per phone call
12.63%
click-through rate
vs ~5–6% industry average
~80%
fleet rented out
year-round average, per the owner
At a glance
- Industry
- Roll-off dumpster rental
- Market
- Northwest Wisconsin
- Working together
- Over a year — and ongoing
- Investment to date
- $15,000+ in ads and web work
- Services
- Website build + Google Ads management
Solid operation. Invisible online.
When the owner reached out, business was falling below the mark. Bigger competitors dominated the local search results, and the company didn't have the online presence to compete for the customers who were out there searching every day.
No website that could win a customer's trust, no advertising bringing the phone to life — just a solid local operation losing jobs to whoever showed up first on Google.
The plan, in order.
Website first
We started with a fast, conversion-focused website built around one job: getting a visitor to call. Clear pricing presentation, simple booking path, and the trust signals a customer needs to pick up the phone.
Google Ads a few weeks later
With a site worth sending traffic to, we launched Google Ads targeting the searches that matter — people who need a dumpster now. Tight keyword structure, negative keywords to cut waste, and call tracking so every dollar is accountable.
Managed hands-on, every week
Bids, budgets, search terms, and ad copy are reviewed continuously. That's how the campaign holds a 12.63% click-through rate — more than double the industry average — and keeps the cost per call around $18.
Booked through the slow seasons.
Today, over a year in, the company averages roughly 80% of its dumpsters rented out year-round — through the slow seasons, not just the busy ones.
They've invested more than $15,000 in advertising and web work, and they're still a client. In this business, that's the number that matters most: the work keeps paying for itself.
- Real screenshot, real ad account, real numbers
- Client name withheld by request — details shared with permission
Want your phone ringing like this?
Tell me about your business. I'll give you an honest read on whether I can get you results like these — no pressure, no jargon.